Instagram is a photo and video-sharing app that was launched in 2010. Since then this social networking app has seen a rise in its users consistently. It is also one of the reasons why ‘social media influencer’ is a real job one can have. Usually when one’s profile is public and has thousands or millions of followers who are constantly engaged one may even make money out of the pictures they click and upload. In this 21st century where fame and money are almost everyone’s goals, this app fuels vanity and hope among millennial and Generation Z like no other social media platform.
From increasing brand popularity through marketing to making connections; Instagram is diverse, offering a platform to a heterogeneous population of individuals.
Double taps, hearts and other synonymous terms comprise ‘likes’ which are the main driving force for users to put out content and demonstrate engagement. Even if Instagram has recently removed public like counts from posts, they are still a currency for internal measurement. Therefore, it is essential to have a well-rounded like count to increase engagement on your posts.
Apart from certain fundamental concepts such as generating quality content and being consistent, here is an assembly of some easy tips and tricks to channelize your likes as enhancers, also emphasizing on ig followers.
Get inspired by competitors and target audience:
One cannot emphasize enough the need to put relevant hashtags for your content to gain maximum exposure. Instagram has been recently banning spam and has a well-developed algorithm these days. Amongst this, a good strategy would be to manually search what hashtags the people you are trying to reach are using.
Similarly, those used by your competitors should be gauged as well, since you cater to a similar audience.
Use location tags:
Make sure to tag locations, wherever relevant, especially if you deal with travel related content or you are a small business looking to discover and engage with people in your area. This ensures the appearance of your picture when people are browsing through a particular location – be it for travel inspiration or researching food they would want to try out.
Use photo tags:
While there’s a difference between hashtags and photo tags, both serve the purpose of increased exposure. You should try to tag your content with relevant product or brand accounts you might have featured in your post – not only would it lead to giving credit where it’s due, but also might result in those accounts reaching out to you, hence, increasing engagement and opportunities.